How to Make App-stacks, Add-ons and Best of Breed Really Deliver

Thursday, May 24th 1.00-1.45pm in Main Theatre Keynote Theatre A and on Wednesday, May 23rd and Thursday, May 24th at 3.00 – 3.45 in the Practice Progress Workshops

This presentation at Accountex 2018 by Alan Woods, Managing Director of Woods Squared, and Dan Richards from MyFirmsApp, addresses the growing challenge faced by accountants on how to take control of the client relationship in the digital economy.

Woods Squared is a multi-award-winning accounting firm in Wirral. Last year revenue grew by 41% and profit trebled.

What will be covered

Alan Woods, Managing Director of Woods Squared, is tackling one of the hottest topics at Accountex 2018. In his presentation, he will reveal how developing a strategy to manage the digital client relationship is one of today’s most important considerations.

Alan believes that there is an urgent need for accountants to take control of all the financial App-stacks and Add-ons that clients are accumulating on their Smartphones and make them really deliver. There are huge efficiencies to be gained by using the right cloud software and by creating a single environment for the client.

How access is managed is a major consideration in this new digital world and it is important not to give away trusted adviser status as it is all too easy to be cut out of the loop.

Alan will share with delegates what firms need to think about when selecting Add-ons for the client base. Alan says: “With over 500 Xero Apps, and similar volumes with other cloud accounting programmes to choose from, you have to consider carefully how many can really help us and which are the most relevant to our business.”

Woods Squared Free App - MyFirmsApp Accountex 2018“We have taken the decision to provide our clients with a preferred suite of Add-ons that are easy to access through a single sign-on through the Woods Squared App,” explains Alan. “This helps to make it quicker and simpler to use the tools our clients need on their Smartphones and allows ours to be the first name they see.”

“Being able to own and serve the digital relationship with our clients is paramount and giving clients everything, they need within a single App environment is great for both firm and client. A recent Radio4 Today programme interview highlighted how we are 62% less likely to do something, if we have to go to multiple places to find that information.”  Alan goes on to explain how ‘securing that connection with our clients on their mobile devices has been fantastic for our relationship and allows us to have much more control over what programmes they have access to, as well as being able to release or remove programmes more easily over time.”


The Woods Squared App that was developed by market leaders, MyFirmsApp, and the practice is now in the process of migrating to its powerful next generation ‘OneApp platform’. The new future-proofed OneApp makes it easier to manage the digital client relationship and ensure all App-stacks and Add-ons are retained within the accountant’s own App.

Alan will present the selection criteria for the Add-ons and look at the preferred and maximum number of Add-ons. He will also give tips on how those chosen will need to be constantly reviewed.

He suggests: “It very much depends on whether the firm wants to specialise in a particular service or on a particular sector. If it’s an advisory role, then there are a number of excellent Apps we would suggest. If the firm is focusing on an individual sector such as construction, then it could think about adding App Add-ons that help the client to plan and schedule jobs and manage workflow.”

“One of the challenges of introducing great new Apps and cloud software to clients is getting them to actually engage with them, and so by bringing them into the firm’s OneApp, it allows us to use push notifications to more easily lead and drive that new behaviour.”  Firms who send even one push notification a month are seeing a 50% increase in engagement.

Alan will be presenting his session in the Main Keynote Theatre A on Thursday at 1pm and he will also be presenting the same talk on Wednesday, May 23rd and Thursday, May 24th at 3.00 – 3.45 in the Practice Progress Workshops and seats for these sessions can be reserved at www.myfirmsapp.co.uk/accountex-2018/practice-progress-workshops

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