February 22nd, 2021

A new appraisal of mobile’s expansive impact, The new normal in 2021: Five things you need to know in mobile takes a detailed look at how the world has turned to mobile to stay connected, entertained and informed in 2020.

Produced by AppAnnie, a leading source for mobile market trends, the report finds that usage sky-rocketed during the pandemic causing mobile adoption to accelerate by 2 to 3 years as consumers turned inward and mobile became their portal to the outside world. 

App usage up 25% year on year

Not surprisingly, the time spent on mobile hit a new high with users spending on average 4 hours and 20 minutes per day on their mobile devices – up 20% from 2019. To put this in perspective, this represents over 25% of the average user’s daily waking hours. 

This momentum continued with the overall time spent in Apps globally up 25% year on year and the report predicts that in 2021, Business Apps are poised to see a 4 year CAGR (Compound Annual Growth Rate) of 57% in 2021.  They also saw the biggest growth in terms of time spent on them: up a staggering 200% with users spending greater time on them each day.

Top takeaways:

  • Total time in banking Apps is globally expected to surpass 31 billion hours annually on Android phones in 2021, representing a 4 year CAGR of 35% 
  • Downloads of Mobile Apps and games will approach 130 billion across iOS and Google Play globally 
  • Time spent was expected to top 3.3 trillion hours on Android phones in 2020  
  • The report adds that there is likely to be continued strong growth in ‘at home’ mobile services into 2021 until there has been a rollout of global effective vaccines 

Keep your clients closer closer at a time when the world is keeping you apart

With little sign of an early return to normal working until the vaccines have been widely distributed, users are expected to continue spending more and more time on business Apps in the year ahead. Times have changed and digital communications are no longer a luxury, they’re a necessity. And the digital transformation of the accounting space offers systematic benefits to accountants.

  • Accountants can use technology in a way that enables them to be even more human, highlighting understanding and skills that robots and AI can’t replicate.
  • The more digital interactions an accountant has with their client, the stronger that client relationship becomes.  Technology, when used well, keeps your firm front of mind at a time when face to face interactions are off the table.

Let us connect these threads for you 

Our hybrid mix of services, skills and technology helps position your team as thought leaders to unlock the true potential of each and every client relationship and ensure your firm is seen as a total business advisory solution. To find out more email danielr@myfirmsapp.com

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