An even greater reliance on finance and business Apps has been predicted for the year ahead, according to the latest report by AppAnnie, global provider of mobile data and analytics.
‘The new normal in 2021: Five things you need to know in mobile’ takes a detailed look at how the world has turned to mobile to stay connected, entertained and informed in 2020 and how mobile usage sky-rocketed during the pandemic. Mobile adoption is said to have accelerated by 2 to 3 years as consumers turned inward and mobile became their portal to the outside world.
App usage up 25% year on year
Not surprisingly, the time spent on mobile hit a new high with users spending on average 4 hours and 20 minutes per day on their mobile devices – up 20% from 2019. To put this in perspective, this represents over 25% of the average user’s daily waking hours.
This momentum continued with the overall time spent in Apps globally up 25% year on year and the report predicts that in 2021, Business Apps are poised to see a 4 year CAGR (Compound Annual Growth Rate) of 57% in 2021. They also saw the biggest growth in terms of time spent on them: up a staggering 200% with users spending greater time on them each day.
Top takeaways:
- Total time in banking Apps is globally expected to surpass 31 billion hours annually on Android phones in 2021, representing a 4 year CAGR of 35%
- Downloads of Mobile Apps and games will approach 130 billion across iOS and Google Play globally
- Time spent was expected to top 3.3 trillion hours on Android phones in 2020
- The report adds that there is likely to be continued strong growth in ‘at home’ mobile services into 2021 until there has been a rollout of global effective vaccines
With little sign of an early return to normal working until the vaccines have been widely distributed, users are expected to continue spending more and more time on business Apps in the year ahead.
This is good news for our customers that already have such a powerful tool at their disposal. You have a solid foundation in place for a successful mobile strategy that will help alleviate some of the communication challenges of 2021 and the years ahead.