Meet the 'Appy Team

Without them, MyFirmsApp would just have empty chairs!

Andrew Wray

Qualifying Team

Bio coming soon.

Jacob Spencer

Chief Revenue Officer

Bio coming soon.

Charlotte Wreaves

Sales Consultant

Bio coming soon.

Nicole Matues

Head of Marketing

Nicole heads up marketing at MyFirmsApp and together with her team she oversees lead generation, branding and all other marketing related activity. Nicole is a recent addition to the team and is embarking on reshaping our marketing strategy direction to drive growth. Her 10 years of experience extends across the full marketing mix, working across some of the North Easts biggest companies including Sage.

Outside of work

Outside of work Nicole enjoys meeting up with friends for drinks, pampering herself and looking after her cat Dolly who is sometimes a trouble maker. Nicole is also a huge fan of NUFC and regularly attends their home games.

Ben Jones

Senior Developer

With Experience in developing Web, IOS and Android Apps, Ben is a vital part of the team and specialises in both front end and back end development.

Outside of work

You can regularly find Ben perusing his love of medieval re-enactment’s. He loves nothing more than pulling on his protective armour and running into a 15th century themed battle. After a historic-fuelled day, you can find Ben pottering around shopping malls, trying to find abandoned shopping trolleys to reupholster in his shed.

Michael Watts

Senior Developer

With experience in developing IOS and Android Apps, Michael has a strong role within cloud computing and architecture.

Outside of work

Michael is an avid downhill mountain biker and loves nothing more than a weekend away with his friends. During the week Michael is focused on developing, maintaining and pondering his development skills.

Ashleigh James

Customer Success Advisor

A face and a name you will see a lot.

Ashleigh provides day to day liaison and collaborative working with the Design and Build team within the Customer Success team. She will be with you at each stage of your app experience, from giving pointers pre-design to even building your app.

Ashleigh has previous vast experience within customer service and her time with the D&B team means she is able to offer technical support as well as answer general queries.

Outside of work

Ashleigh is usually found in the gym, cooking or travelling the country visiting friends.

Mike Page

Head of Product Management

A qualified accountant who has worked in practice and spent more than 15 years in the software industry. Mike is passionate about delivering solutions that provide value to customers and he has a successful track record of delivering flagship software and services for the likes of Sage, Iris and Advanced. Mike and his team are responsible for our product direction and dedicated to developing a first class customer experience.

Outside of work

Outside of work Mike enjoys spending time with his family, travelling and outdoor pursuits (Running, Walking, Shooting and Ski-touring). Mike is also a Royal Marine Reservist.

Jim Brown

Financial Director

Jim spent his formative years in industry in senior finance roles with 3 multi-nationals and learning from world class operations. He supported business decisions, systems implementations, post-acquisition integration from a people, process and systems perspective.

More recently, Jim has worked in a portfolio of roles across ambitious owner managed businesses, start-ups and interim assignments. During this time he has delivered consultancy projects, helped run an accelerator programme for tech start-ups, and held a portfolio of part-time FD and interim roles in challenging environments.

He is passionate about making a difference, and is drawn to working with people with a similar set of values towards common goals, to get stuff done.

Jim qualified as a Chartered Accountant with PwC, holds an MBA from Durham University, and is an alumni of Common Purpose leadership programme.

Outside of work

When he is not at work, Jim can usually be found outside–mountain biking, playing tennis or golf. He also spends family time watching his son play football, as dad’s taxi for his teenage daughters, or walking the family cocker spaniel Fred.

Natalie Jarvis

Accounts Admin Executive

Before joining MyFirmsApp Natalie was a Medical Receptionist in Cambridgeshire at a GP surgery where she gained an array of valuable experience dealing with a wide range of people and is used to juggling lots of different balls in the air. Natalie supports our sales team, ensuring that all our prospective clients expectations are met.

Outside of work

Outside of work she enjoys spending time with her family, doing various things around her new house and cross stitch to relax.

Stephen Hogan

Ireland Agent

Stephen is the Managing Director of Savvy Apps Ltd, an Irish owned company who acquired the agency for myfirmsapp in Ireland in June 2017.

From working in the medical device industry for 13 years in a sales and management capacity, to now working with the team at MFA, he is a strong believer in being able to provide great value to clients no matter what the product or service is.

It was for this reason that MFA made such an impression on him because they are a customer focused company with a product that provides tremendous value to the end users.

Stephen is very aware that business today is no longer 9 – 5 and in order to keep up with the demands of the clients, business’s need to be willing to adapt, which is why he believes that accountants who have an always on customised app can meet and exceed those demands for both there current and prospective clients

Outside of work

Stephen is a keen family man and when not working he and his wife enjoy going out with their children and eating out. He also enjoys meeting his pals and still enjoys playing football but admittedly at a slightly slower pace than before!!

Liam Mullaney

Ireland Agent

A creative, innovative and results focused business leader with over 35 years’ experience in the Information Technology sector.

Current position is CEO of eXpd8 Ltd., an Irish based company offering cloud based practice and case management software for legal firms worldwide.

In 2014 Liam joined the founders of VersAccounts as CEO Europe, VersAccounts is a new cloud ERP solution and Liam played a strategic role in getting investors on board and growing the business.

Prior to this Liam was CEO for Sage Ireland where he brought Sage from being an unknown brand in 2002 to being the dominant market leading business management Software Company in Ireland. During his 13 years tenure at Sage Liam acquired and integrated 4 companies. Liam established Sage Technologies in 2002 originally as an intellectual property business. In subsequent years he transformed this from an R&D centre into a Global SageCRM business, headquartered in Dublin serving Sage Companies worldwide with CRM Cloud solution hosting centres in US and Europe.

His passion for people and customers is the cornerstone of his successful leadership over many years.

Lillie Lamb

Qualifying Team

Before joining the team at MyFirmsApp, Lillie studied Beauty Therapy at College and worked as a housekeeper at Radcliffe Hall. A new addition to the team, Lillie handles incoming requests for App demonstrations, enquires and webinar bookings, helping UK firms to register for their free full featured trial of the world’s leading App solution for Accountants and Bookkeepers.

Lillie’s outgoing and bubbly personality helps her to strike up a relationship with potential customers and help with any incoming enquiries.

Outside of work:

Lillie loves to eat out, especially spending time with her mam. She loves to go shopping for new Jarmies, in fact, she has more Jarmies than she does clothes!

Leanna Watson

Customer Success Advisor

Being part of the Customer Success team, Leanna helps customers achieve success with their App. If you've got a problem Leanna's got the solution.

Outside of Work:

In Leanna's spare time you will find her in the gym or spending quiality time with friends and family. Not only does she love eating chocolate she also loves competing in strong woman events.

Joe Crees

Manager of Customer Success

Joe joined MyFirmsApp in 2016 and has had couple of different roles within the company before beginning managing the Customer Success Team in April 2019.

Joe is a friendly people person with a good sense of humour. For any technical support, you can contact Joe on 0800 011 9196 or email

Outside of work:

You may find Joe at the local meditation centre. He enjoys to tap into a feeling of inner peace. He also teaches regular Buddhist meditation classes himself.

Joe is also an avid Harry Potter fan and has almost every film memorised by heart.

Neil Collins

Customer Success Manager

Neil is a highly valued member of the Australian MyFirmsApp team. He is part of our global team, helping hundreds of Australian firms register for and receive their free full featured trial of the world’s leading App solution for Accountants and Bookkeepers. Excellent customer service is of prime importance to everyone at MyFirmsApp, and this begins with your very first contact with us. Often, this will be Neil or one of his colleagues as he assists you in in the booking of your Trial, the downloading of your App and answering any initial questions you may have.

Prior to working with MyFirmsApp, Neil worked for over 20 years at Orange, EE and BT in a variety of customer facing and support roles, and brings vital experience to our 24-hour global support network. We were thrilled when he joined the team.

Along with producing the world’s leading App solution for Accountants and Bookkeepers, MyFirmsApp also delivers educational webinars to tens of thousands of firms a year – all around the world – as we seek to serve and support the profession. Neil provides a key service to Australian firms who attend; helping them to register for their free full featured trial of the App for their firm. We are very proud of Neil and the others in this team, where the importance of ensuring quality trials are booked so that your valuable time, as well as ours, is looked after.

Outside of work:

Neil enjoys spending time travelling, both around Europe and at his caravan in the South West of Scotland.

Joel Oliver


Joel was the founder of My Firms App™ having previously owned Insight Marketing, SalesForAccountants and Insight Digital Media, with over 20 years’ experience working with Accountants, IFAs, Financial Planners, Law Firms and professional service companies.

He pioneered the My Firms App product back in 2012 as he could see the huge benefits of Apps for professional firms who wanted to care for existing clients and market profitably to potential new customers.

Now the company provide the only compliant approved and endorsed Apps for accountants and bookkeepers in the world. With hundreds of professional firms subscribing to the software and over 130,000 end users.

Over recent months the My Firms App platform has been successfully growing in UK, Ireland, Australia and America – with demand from markets such as New Zealand, South Africa and Canada.

Sadly in December 2018 after a very short and courageous battle with cancer Joel passed away. In his final few weeks he put careful plans in place including appointing David Oliver to take a director’s role and Gavin Disney-May to take on the role of interim CEO. Joel wanted to ensure the App continues to expand in the UK and overseas, and to ensure the App puts accountants first as the product gets get better and better with the help and support of the entire team.

Outside of work:

Outside of work Joel would be found with his friends or family enjoying varied hobbies from salmon fishing to watching his son play rugby or sailing. Joel was assistant pastor at a local church with a long-standing commitment to caring for children and young people in disadvantaged communities. He wanted it known that his faith served him well in life and importantly in death with a rock-solid confidence in His maker’s timing and his next destination.

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Joel Oliver


Joel is the CEO of My Firms App™ and is no newcomer to the Fintech market or working with professional service companies. Joel owns Insight Marketing, SalesForAccountants and Insight Digital Media, with over 20 years’ experience working with Accountants, IFAs, Financial Planners, Law Firms and professional service companies.

He pioneered the My Firms App product back in 2012 as he could see the huge benefits of Apps for professional firms who wanted to care for existing clients and market profitably to potential new customers.

Now the company provide the only compliant approved and endorsed Apps for accountants and bookkeepers in the world. With hundreds of professional firms subscribing to the software and over 130,000 end users.

Over recent months the My Firms App platform has been successfully launched in UK, Ireland, Australia and America – with growing demand from markets such as New Zealand, South Africa and Canada.

Joel has a hands-on role within the family of companies and enjoys meeting clients and helping them future-proof their businesses. As the App continues to expand in the UK and overseas, Joel continues to ensure the App puts accountants first and the product gets get better and better with the help and support of the entire team.

Outside of work:

Outside work you will often find Joel with his friends or family enjoying varied hobbies from salmon fishing to watching his son play rugby or sailing. Joel is also an assistant pastor at a local church and runs numerous youth groups.

Gavin Disney May

Executive Chairman

A senior executive, corporate development professional and entrepreneur with a proven track record of leadership and achievement in the software industry with one of the world’s largest and most-admired software companies.

A people and relationship person, I am committed, energetic and results focussed. My experience has been gained in both strategic and operational roles covering business strategy, corporate development, P&L management, acquisitions, divestments and strategic partnerships. I have worked on projects in Europe, US and Brazil and led cross border teams.

Career Summary

My career has been progressive and built on delivering positive results. I have held a number of senior positions with the Sage Group, a global market leading software company listed on the London Stock Exchange. During my time at Sage the company’s revenue grew from £152m to £1.4bn, pre-tax profit increased from £38m to £356m and geographical reach extended from 4 to 25 countries.

I am also an entrepreneur having built, managed and successfully sold my own software company.

I currently act as a strategic advisor to a number of technology businesses, M&A firms and private equity houses.

Career Highlights Include

  • Building my own business and it being acquired by one of the world’s largest software companies.
  • As Divisional MD developed and executed new strategy that led to impressive growth and over-achievement in revenue targets. This strategy has since been replicated across the industry.
  • Championed and led a highly strategic move into the payments sector, managed post acquisition integration.
  • Led entry into BRIC economies with four acquisitions in Brazil.

David Oliver


David is a Director of the business and has been at the forefront of the accounting profession for more than 40 years. Always thinking ahead, David has an ability to see the future of the profession and in particular the impact of new technologies on the industry. This foresight is the driving force behind his leadership of the business' development of pioneering App software that makes accountants' business lives easier.

David is the author of 14 books which have been published in 29 languages. He has spoken on sector issues at industry events all over the world, with a focus on the impact and potential of new technologies. Whether empowering and inspiring early adopters to embrace these or helping others to catch up, David's goal is to 'make business life better' for every accounting firm, their clients and their staff.

Combining a passion for technology with pragmatism for getting things done, David has the ability to inspire and motivate accountants to understand and use the latest technology to drive business growth, build irreplaceable relationships that secure their role as their client's most trusted business advisor.

Daniel Richards

Strategic Partnership Director

Daniel is Head of Sales and a member of the executive team at MyFirmsApp – the global leader in Apps for Accountants and Bookkeepers.

Daniel and his team at MyFirmsApp recognise that unless firms have their own App, they will cede control over their clients to these third parties. By putting accountants first and creating an affordable and effective App that will help them remain the anchor in this mobile relationship, MyFirmsApp is helping thousands of firms protect their client database, save time, generate referrals and create new client relationships.

Daniel has been involved in helping professional service firms grow and make the most of new techniques, strategies and technology for over 17 years. He is considered to be a thought-leader, is a renowned speaker, and is the go-to-guy for firms and professional bodies when it comes to Apps for accountancy firms.

He has hundreds of testimonials from large and small firms alike, has presented to thousands of firms through the MyFirmsApp and Insight webinars, and regularly speaks for the professional bodies and membership organisations.

Outside of work:

In his early days Daniel spent most of his time mountaineering and was fortunate enough to undertake expeditions in places such as The Himalayas, Alps, Alaska, Papua New Guinea, Norway and others. Now he enjoys the outdoors as much as possible with his family and friends as well as being active in the leadership of a local church.

Justin Mays

Head of R&D

With experience in developing iPhone, iPad and Android Apps, Justin’s role is to oversee the management of client App projects, while also leading the web and software team to ensure successful App development.

He helps professional service firms to discover new ways to differentiate themselves and reach out to clients and prospects, broadening their business values by using key features and tools only available to MyFirmsApp users.

MyFirmsApp is the industry leader in Apps & Mobile technology for Accountants, IFAs, IFPs and Law Firms worldwide. It is the only App & provider to be endorsed, promoted by & present for the leading professional bodies & organisations, including: ICAEW, The Law Society of Scotland, Modern Law, ICPA, ICAS, ACCA, Institute of Financial Planners, 2020, CIMA and others.

Outside of work:

Is there such a place? If there is then we are not sure Justin has seen it. He loves to spend time with his family and looking at the Apple website.

Pauline McMaster

Office Manager

Often the first person you will speak to if you call our offices, or pop in for a coffee. Pauline is the office manager and the person who keeps the entire team focused and on track. She is an extremely talented and gifted individual with significant experience in team leadership and office management. She has more than 30 years’ experience in office managerial roles in organisations such as The Inland Revenue, BT and Orange before joining the team at My Firms App.

Pauline is naturally gifted and manages many of the App projects in the background ensuring a project moves seamlessly from an account manager, to design, approval, development, app store, go live and ongoing client care.

Outside of work:

Travel! Pauline loves to find the heat and leave the wonderful shores of England and head for warmer climates. She is often found in her apartment in Tenerife enjoying great wines and wonderful food.

Andrew Leonard


Andrew is a passionate biker and experienced IT professional who loves accountancy. He is the Senior Accountant at IDML with over 9 years of accountancy experience in the Motor, Printing and Technology Industry.

Andrew is responsible for the day to day running of the accounts department, as well as preparing management reports.

Andrew should be the first friendly voice you hear when calling our accounts department, and is always willing to help with any queries you may have.

Outside of work:

Andrew is a fan of most motor sports, and gets out most weekends with friends on his motorcycles.

Ben James

Graphic Designer

Ben is a designer at MyFirmsApp and a part of the marketing team, Ben is involved in the design of apps, flyers and promotional materials as well as the webinar presentations that MyFirmsApp carry out.

Using his experience and skills from learning Photoshop and designing at a young age Ben is working to make MyFirmsApp look better and better.

Outside of work:

Outside of work Ben likes to relax and listen to music. He also enjoys modifying his car and going to various car meets around the country.

Kim Morton

Customer Success Advisor

Handling incoming requests for App demonstrations, test drives or event and webinar bookings, Kim deals with scores of inbound requests each month. Kim’s attention to detail is incredibly high, always providing excellent customer care. Her experience and skills having a BA Hons degree in event management are invaluable to the team.

You can contact Kim on 01325 728 232.

Outside of work:

Kim enjoys going to the gym but enjoys eating out too, especially curries. Kim is a massive fan of The Smiths.

Steffan Chyzak

Senior Designer

Steffan is an extremely talented designer with extensive experience in web design, illustration, photography and print. Steffan studied at the University of Hull with a BA (Hons) in Applied Digital Media and won the Multi-Media Graphics Shield for “Student of the year”. He went on to become an Adobe Certified Associate, completed his MSc in Digital Media and became a regular college lecturer.

Before joining Insight, Steffan was the lead designer in a advertising marketing organisation and has carried out work for organisations such as Sky Sports. Initially working as a designer for Insight he has now progressed to become Senior Designer, involved in ensuring every customer’s project is uniquely designed to our client’s exact requirements.

Outside of work:

Steffan loves design, so you will often find him at his home studio designing and creating, whilst the rest of the world sleeps. When away from his Mac, a rare sight, Steffan enjoys his toys including fast cars, playing the drum kit and drinking far too much coffee.

Chris Wright


If you have a technical question, query or problem then it's very likely you will speak to Chris in our technical support team. He is an experienced digital specialist with experience in both App and Web development. He specialises in front end App development primarily on iOS and Android platforms with a preference for Android.

For any App or technical queries, you can contact Chris on 0800 011 9196 or email

Outside of work:

In his free time Chris enjoys spending time with his family, listening to music and honing his development skills. Chris is also a qualified diving instructor.

Kieran Snowball


Kieran is part of the Development team at MyFirmsApp and focuses primarily on the internal website we hold, such as He specialises in the day to day running and maintenance of the site and making sure customers have a welcoming experience when visiting our websites.

Outside of work:

Kieran enjoys playing electric and acoustic guitar; he has done so now for a few years. He also enjoys socialising with friends and spending time with family.

Connor Mullins

Digital Marketing Specialist

If you have any queries about how to get the best from your App and further your marketing capabilities, Connor is the person to contact.

Connor specialises in marketing and customer care, handling App calls and providing a key service to ensure clients can promote their App effectively using a range of marketing strategies.

MyFirmsApp provide the world’s leading App solution for Accountants and Bookkeepers, and Connor helps professional service firms in overseeing the progress of their App project and helping them to drive engagement with their clients.

His experience and skills though having a BA Hons degree in journalism are invaluable to the team.

For any App marketing queries you can contact Connor on 01325 469 603.

Outside of work:

Connor enjoys playing acoustic and electric guitar and going to gigs. He is a big fan of Oasis and The Stone Roses. He also likes socialising with friends and family, and following Newcastle United.