Push Notifications……At last client communication made simple
For the majority of professional firms (accountants, IFAs, IFPs and Solicitors) sending a communication out to all your customers (and potential customers) can be a real effort.
Some still struggle with emails via a programme like Outlook, while more advanced firms will use a mail program like Mailchimp. Even then, when everything is working well they are only going to enjoy a 4 – 6% open rate, at best.
In the last week I have received letters from accountancy firms enclosing tax cards with the latest budget data. I’m amazed that some firms are still resorting to these old fashioned methods of sending out information. In my opinion, it is a waste of time, effort, money and resources.
Don’t get me wrong… There is nothing wrong with email or direct mail. Indeed, if you have read our recent report, you’ll know we advocate them in some circumstances. But when there is a far more efficient, time effective, and well received form of communication, it seems a little ridiculous not to use it as part of your strategy.