As a company, we pride ourselves on evolving, listening to you, our customers, and changing for the better. It’s these principles which have allowed us to build our brand, respond to many challenges and continue to grow as the world-leading developer in Apps for accountants.
We have recently had some feedback on the icons we use within our OneApp platform for MyAccountants, MyBookkeeper, MyAdvisor, MyCPA, MyIFA and MyLawyer, which has suggested the there is room for us to evolve. The feedback told us that the choice to use a person in the icon was open to interpretation over choice of gender and diversity.
As a result, we’ve taken action to update the icon to better suit our customers’ needs and today we are delighted to launch our new App logo. The icon is simplified and not open to interpretation, making it suitable to customers both existing and new across our worldwide base.
The logo is an evolution, and one that can work better, in many more places. It’s more refined, identifiable and uses a colour palette that can scale easily across our various App containers.
We hope this post has helped to explain the change, so you won’t be too surprised when the App icon on your Smartphone or tablet devices looks a little different. We’ve come to learn over the past few years that changes can be good, and often the best way to evolve for the better.